Sales Concepts Limited was incorporated in January 2013 with a vision to offer goods and services that are recognised as a New Zealand brand that goes beyond New Zealand. Sales Concepts Limited is the parent brand from which different goods and services branch out across different dempgraphics and geographies.
The company core operations are involved in sales and marketing of its own New Zealand brand of goods and services as well as working as authorised resellers of other companies as an outsourced reseller.
In its own brand of operations, Sales Concepts Limited, sells latest in communication technology goods powered by Android under the registered brand name CONCEPT. The services side of the company has separate divisions offering insurance advisory services, call centre services, virtual office and telephone answering services and electronic devices (such as mobile phones, tablet computers and laptops) services.